iiii Magazine is an independent arts and culture publication, based in London and Manchester. We talk about culture in the sense suggested by Francis Bacon, when he said of intellectual enrichment: 'the culture and manurance of minds’. Our approach to culture is the same: that something bright and engaging may be derived from detritus. We love cultural ephemera in particular, and despite Bacon’s near-perfect turn of phrase, it is the position of the magazine that it is not sufficient. We publish articles that stretch our assumptions of what culture can be, so long as they are forged with originality.

We place no limits on subject matter or form — we have published incisive criticism, personal essays and memoirs, humour pieces and odes to oddities — but we take as a guiding principle this from Flann O’Brien’s The Third Policeman (1967): 

‘Always ask any questions that are to be asked […] Turn everything you hear to your own advantage. Always carry a repair outfit. Take left turns as much as possible. Never apply your front brake first’. 

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~ With the help of Studio Hyte, we created a football (scarf) with no crest, no local, nor national allegiance — a garment that challenges the ugly attitudes that alienate so many from the beautiful game.
~ As well as looking fresh, your (scarf) is also doing its bit to address the aforementioned issues, with 10% of all profits raised donated to LGBT charity Stonewall (Charity number: 1101255)

¶ Work With Us

iiii Magazine is a non-profit organisation, and our modest team of editors, reporters, and social scribes work on a voluntary basis. We do have plans to address this in the future. As it is we are looking for a creative, driven individual to join the team, to help shape future editions. If you would like to work for iiii Magazine, do send a CV and a cover letter outlining the sort of role you would like to take to We will do our best to get back to you quickly.


¶ Forthcoming Editions

A Publication by iiii Magazine: A look at football culture through twenty classic kits

(crest) is a book that entwines history, design, and football culture to enliven debate about belonging — both local and national — in a fractious British and European moment. Classic football kits are artefacts highly sought after by collectors and fans alike. Is this a question of design, of a club’s success, or of nostalgia? Can it be all or none of these things? In twenty short essays by twenty writers, (crest) charts the peculiar histories of each of the 2018/19 Premier League football clubs through the lens of a prized classic kit from the past decades. The book takes football seriously at its root, and looks at how larger forces drive the sense of allegiance of football-loving individuals — what hidden personal stories make the Beautiful Game beautiful when it can seem so ugly?

Produced by iiii Magazine, (crest) will feature quality photography and minimalist design. iiii encourages deep and engaged archival research, as well as idiosyncratic and strange personal stories. Whatever the mode or the form, iiii Magazine is committed to providing generous editorial support to writers.

To pitch a text, please email:
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¶ Online

The online publication continues all year round, and publishes articles in three broad categories:

  1. Esoterica and funny writing [the stranger, more parochial, the better]
  2. Long-form interviews and features
  3. The 500 [react, respond in 500 words to an artefact, a lyric, a piece of punctuation, anything]

If your text does not fit into one of the above categories, don't fret, we just need a pitch. Please send a query or an extract from your text to with SUBMISSION in the subject line. Work should be previously unpublished; but we will consider work under consideration elsewhere if you let us know. We are run by a team of volunteers, and thus we are unfortunately not yet in a position to offer a fee.

Please provide a short author’s bio-line which will be published under your piece. 'Algenon Overling is a fictional writer based in 12th Century Denmark. He likes to relax with his kestrel and his crossbow. Good with kids’.

Style Guide

Please defer to the short style guide. It not only saves on editorial nit-picking, but illustrates commitment to the publication.

  1. Oxford commas, yes. In lists of three or more things, include a comma between the final two, before the ‘and’ (Manchester, Leeds, and London).
  2. Titles of books, films, exhibitions italicised. Titles of artworks ‘Like This’ (2018).
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  4. ‘Use single quotation marks “except for quotes within quotes” at all times’.
  5. Include spaces before and after em-dashes. (I wouldn’t — but for in unlikely circumstances — consider a teacake).
  6. Dates: 5 May 2016 / Decades: 1980s.
  7. Special formatting requirements are difficult to manage on an optimised website, but we will always try to meet a writer’s needs.



DJ Brexit

Chris Samuel


Brexit. It's a word that has been repeated to the point of meaninglessness, tea tea tea tea tea tea tea tea tea tea tea tea tea tea tea (see?). But with little progress made in the negotiations (regardless of when this is being read), a no-deal exit looming, and our 'functionaries' flapping, you'd be forgiven for thinking the B-word was beyond satire.

Enter DJ Brexit, a secretive Donk producer and MC whose recent releases include 'Hard Brexit Anthem' and ‘Shove Your Brexit Up Your Arse’. But is he an erratic critic of Brexit's mishandling? An Oxbridge-born character actor mocking the working classes? Or perhaps just a satirist aping the mania at either side of the political spectrum? We tracked him down to discuss his bouncy technoeuvre and find out.

¶ How long have you been making music?

‘For about 12 years now and it hasn’t got much better since I started!’

¶ Which donk artists were an inspiration for you?

‘Ben Suff Donk, DJ Fingerblast, Blackout Crew, the Planet Fun crew, the Off Me Nut crew’.

¶ What makes Brexit a good subject for 'the donk treatment'?

‘Because it’s loaded, current, a bit divisive and full of funny stuff to sample’.

¶ What're your ambitions for these tracks?

‘A triple album deal with a major label and a world tour that doesn’t include Europe’.

¶ Have you shown your music to your parents?

‘They’ve heard it. I think they see it as yet another pointless waste of time, but mildly humorous. I don’t think it will make it into their Christmas newsletter this year’.

¶ The conclusion of your bar in 'Hard Brexit Anthem' ends ‘you will get triggered like Article 50’. Who are you taking the piss out of here?

‘No one in particular really, but I guess anyone remotely offended by the DJ Brexit project. There are far more important things to get upset about, I reckon’.

¶ What more can be done by ‘the mainstream media’ to understand Brexiteers’ justifications for voting leave, rather than characterising them as ill-informed yobbos who fell for the propaganda?

‘I suppose the old adage of “walk a mile in someone else’s shoes before you judge them” applies. But I also think the media are in the business of making judgments about people, and then selling it back to them... so I don’t think it’s about to change anytime soon’.

¶ When we first encountered Hard Brexit Anthem, we thought that it was part of a larger, Al Murray Pub Landlord-esque piss-take of English nationalism, but your latest release ‘Shove Your Brexit’ represents the other extreme position in the Brexit debate. What was your motivation for voicing both positions?

‘Well I feel like anything and everything is up for parody, it’s all fair game. Whilst it’s impossible for my own political prejudices not to seep into my work, I wanted to poke fun at both sides of the debate. The sound of white, metropolitan, middle class “Remainers” chanting in an innocuous tone had good remix potential’.

'Shove Your Brexit Up Your Arse', DJ Brexit (2019).

¶ 'Guide me OOOO, thou grey-heet-ree-hee-dee-mar!' What song is next?

“Man Like Nigel”. I found a great clip of Farage singing Rule Britannia. It’s screaming out for the DJ Brexit treatment’.

¶ Have you thought about a music video?

‘It’s coming!’

¶ There seems to be a discrepancy between the high quality of your music’s writing and production and your promotion of it. Have you considered doing a campaign and circulating a press release about the project?

‘I’ve considered it, but honestly, I don’t have the means to do any real promotion, other than whacking it on Twitter and crossing my fingers. If anyone wants to help they should get in touch!’

¶ Where are you from? You

‘No comment officer’.

¶ What is the shittest/best thing about your town?

‘Shittest: They got rid of Poundland.

Best: Good transport links with other towns’.

¶ Any celebrities from your town?

‘Toploader apparently, and DJ Brexit of course’.

¶ So East Sussex then, I must say, you don't sound like it. Who is your next target?

‘I think big dadda Jezza Corbyn is one fuck-up away from being parodied’.

¶ Who deserves taking down a few pegs and why?

‘Piers Morgan, does anyone like that guy? Really??’