iiii Magazine is an independent arts and culture publication, based in London and Manchester. We talk about culture in the sense suggested by Francis Bacon, when he said of intellectual enrichment: 'the culture and manurance of minds’. Our approach to culture is the same: that something bright and engaging may be derived from detritus. We love cultural ephemera in particular, and despite Bacon’s near-perfect turn of phrase, it is the position of the magazine that it is not sufficient. We publish articles that stretch our assumptions of what culture can be, so long as they are forged with originality.

We place no limits on subject matter or form — we have published incisive criticism, personal essays and memoirs, humour pieces and odes to oddities — but we take as a guiding principle this from Flann O’Brien’s The Third Policeman (1967): 

‘Always ask any questions that are to be asked […] Turn everything you hear to your own advantage. Always carry a repair outfit. Take left turns as much as possible. Never apply your front brake first’. 

¶ Visit Our Shop

Support the magazine by visiting our SHOP.

~ With the help of Studio Hyte, we created a football (scarf) with no crest, no local, nor national allegiance — a garment that challenges the ugly attitudes that alienate so many from the beautiful game.
~ As well as looking fresh, your (scarf) is also doing its bit to address the aforementioned issues, with 10% of all profits raised donated to LGBT charity Stonewall (Charity number: 1101255)

¶ Work With Us

iiii Magazine is a non-profit organisation, and our modest team of editors, reporters, and social scribes work on a voluntary basis. We do have plans to address this in the future. As it is we are looking for a creative, driven individual to join the team, to help shape future editions. If you would like to work for iiii Magazine, do send a CV and a cover letter outlining the sort of role you would like to take to We will do our best to get back to you quickly.


¶ Forthcoming Editions

A Publication by iiii Magazine: A look at football culture through twenty classic kits

(crest) is a book that entwines history, design, and football culture to enliven debate about belonging — both local and national — in a fractious British and European moment. Classic football kits are artefacts highly sought after by collectors and fans alike. Is this a question of design, of a club’s success, or of nostalgia? Can it be all or none of these things? In twenty short essays by twenty writers, (crest) charts the peculiar histories of each of the 2018/19 Premier League football clubs through the lens of a prized classic kit from the past decades. The book takes football seriously at its root, and looks at how larger forces drive the sense of allegiance of football-loving individuals — what hidden personal stories make the Beautiful Game beautiful when it can seem so ugly?

Produced by iiii Magazine, (crest) will feature quality photography and minimalist design. iiii encourages deep and engaged archival research, as well as idiosyncratic and strange personal stories. Whatever the mode or the form, iiii Magazine is committed to providing generous editorial support to writers.

To pitch a text, please email:
To be involved in any other capacity, email:

¶ Online

The online publication continues all year round, and publishes articles in three broad categories:

  1. Esoterica and funny writing [the stranger, more parochial, the better]
  2. Long-form interviews and features
  3. The 500 [react, respond in 500 words to an artefact, a lyric, a piece of punctuation, anything]

If your text does not fit into one of the above categories, don't fret, we just need a pitch. Please send a query or an extract from your text to with SUBMISSION in the subject line. Work should be previously unpublished; but we will consider work under consideration elsewhere if you let us know. We are run by a team of volunteers, and thus we are unfortunately not yet in a position to offer a fee.

Please provide a short author’s bio-line which will be published under your piece. 'Algenon Overling is a fictional writer based in 12th Century Denmark. He likes to relax with his kestrel and his crossbow. Good with kids’.

Style Guide

Please defer to the short style guide. It not only saves on editorial nit-picking, but illustrates commitment to the publication.

  1. Oxford commas, yes. In lists of three or more things, include a comma between the final two, before the ‘and’ (Manchester, Leeds, and London).
  2. Titles of books, films, exhibitions italicised. Titles of artworks ‘Like This’ (2018).
  3. One space after full-stops. Always.
  4. ‘Use single quotation marks “except for quotes within quotes” at all times’.
  5. Include spaces before and after em-dashes. (I wouldn’t — but for in unlikely circumstances — consider a teacake).
  6. Dates: 5 May 2016 / Decades: 1980s.
  7. Special formatting requirements are difficult to manage on an optimised website, but we will always try to meet a writer’s needs.



Nula comes down to the sitting room and sinks back into the sofa with a sigh. Her phone rings, it's from a private number, she ignores it. Her housemate Alex is in the kitchen washing up, and is visible through the serving hole. He’s fun, charismatic, and her best friend.

Alex sweeps in, ‘Morning, smelly’, he passes her a bowl of porridge, ‘you have to finish this, I had a spoonful and nearly chundered. Still feel rough as toast’.

Nula looks down at the bowl. A chorus of voices shout ‘CUM’, ‘SHIT’, ‘HIV’, ‘AIDS’, you’ll get AIDS, you deserve it you faggot ...’ but they’re silenced as she thrusts the first spoonful in her mouth.

‘Must you embrace every day?’, says Nula, ‘you’re making me look bad’.

Alex comes over and puts his arm around her, ‘You can be a trusted lieutenant in my positivity cult. You’ll be driving the limo as we pass my followers for the daily ‘recognition’ (drive-by hand gesture, you understand, just to keep them wanting more). We’ll do that for a few months before the long awaited ‘Unveiling of Celestial Truth’.

‘Is that when we Kool-Aid them all?’ says Nula giggling.

'I was thinking something a bit more dignified, cordial, perhaps. And only when we’ve raised enough cash for an island, and a one way ticket there!’.

‘And some treats for the ride!’.

‘Okay, but only if you’re good … will you be coming to the libations on Friday?’

‘I may do’.

‘Well Asif’s going to be there, so you have to …’

Alex mimes a passionate snog and disappears upstairs with a cheeky grin.

The health bars fade up. The butterflies rise. As Nula eats porridge, the room dims and a faint memory is projected upon the wall above her head. She’s driving home, it’s late. Turning down a quiet street and she sees an urban fox on the corner, staring at her, unperturbed. His eyes glint. She’s distracted and the car shudders to a halt between gears. She looks in the rearview mirror and there’s no-one around. The fox is gone. She restarts the car, and returns home.

But when she reaches the drive she doesn’t go in. ‘What was that?’ she thinks. ‘I was just distracted, didn’t use the clutch properly. Alex’s voice in her head jeers ‘clutch clutz!’. But it was a jolt. Like I hit something, or someone. It must have been something small. Maybe a child was out. But it’s late, that’s very unlikely. There wasn’t anything on the road, I would have seen it, or heard something. But I might have just missed it. It is dark after all, no harm in checking’, the Butterflies bar is rising.

The voice in Nula’s head goes through the options.

A) Restart the car and return to the street where it happened
B) Call Alex and ask his advice
C) Accept that nothing happened and go inside